I have had a busy week of consultations

With all of our services we have an application process which involves a person filling in an application form which asks some questions in regards to previous exercise experience, the goals they are looking to achieve and also how committed they are moving forward.

You see, everyone wants a Personal Trainer right?

Everyone wants results like our clients achieve, right?

Well, it all comes don to action and investment at the end of the day. Its as simple as that.

Now,  appreciate we all have budgets

However, the reason we have this application process is to sort the action takers from the time wasters.

You see, over the last week alone i have had 16 application forms for our group training and personal training.

Of the 16 i only managed to get hold of 5 to book free phone consultations in and of those 5 only 3 picked up the phone.

This is not unusual and once again comes back to taking action.

Now, its not uncommon for the first question on the consultation to be price, we all have a budget after all.

However, this week i was presented with a barrier that crops up every now and then once i run through the details and price of our package

THE GYM IS CHEAPER!

Yes it is and to be fair its not a very good comparison for price

After all, Ferrari make cars and so do Ford however there is a huge difference in price

What separates the price?

The functions you get on the cars and also the reliability and not forgetting the difference in service (and a whole lot of other things)

Now, gym memberships range from £16.99 at pure gym through to £74.99 at Virgin Active (prices may vary)

Our Memberships start from £59 a month for group training

So yes, we are dearer than the cheapest gym but cheaper than the most expensive gym memberships around

Now hear is where the problem is

No one asks what they are getting in the membership first, just the price

Here is the difference

The gym provides a facility for you to train and a class timetable that you probably get unlimited access too which sounds very appealing.
Well the average person is not using there gym membership because they feel intimidated by the environment (this has been fed back from our clients)

A gym will automatically lock you into a 12 month contract

You probably only go to 3-4 classes a week

You get no help at all with exercise or nutrition in your membership and will be charged extra for this if you need help (Personal Training / Meal Plans etc)

You are not guaranteed any results, just a facility to train at and need to provide your own motivation

Some gyms even have temptations at them to take you off track in the form of vending machines and coffee shops! Come on admit it, you have a work out followed by a cake and coffee and a natter.

Now, don’t get me wrong, if the gym works for you and you getting very good results for your investment that’s fine. You probably should not even be reading this blog post.

However, we look to work with people that have tried the gym and didn’t like it. People that are fed up with not seeing results and wasting there time. People that are genuinely lost and need some expert advice and guidance on how to achieve their goals.

Its a completely different mindset!

Our best value and most popular product is our Female Only Group Training

We provide upto 4 group workout sessions each week (10 on the timetable to choose from) across Broadstone and Wimborne.
We provide nutrition help to achieve the goal you are looking to achieve (if we cant help you achieve the goal we will not take you on as a client)
Nutrition guidelines are all tailored to you, they are not a blanket format that is strict, it can be tailored around food intolerances and allergies etc
We build a community amongst clients in our private client support group. This is an online area for clients to get to know each other, share recipes, pictures of their food and for everyone to get involved.
We have an online membership site which is a private client education area. It covers exercise, nutrition, recipes, videos, webinars and much much more. This is updated each month so is always providing more value.
Education is important so you can maintain results moving forward. We are not a quick fix, we are all about long lasting results.
We provide a hard copy 90 recipe eat clean cookbook to all clients, yep thats right, its your to keep and is FREE!
We keep you accountable by asking you to check in weekly with measurements, weight and feedback o whats working for you and what’s not, all of this is done online from the comfort of your own home.
If you miss 2 sessions in a row we text you to see whats up.

Most of all we provide a results based service. You are not paying for a facility to come and train and be ignored. You are investing in a program that will help you improve yourself moving forward and help you take the steps needed to achieving your results.

We provide coaching at every session and away from sessions so there is always someone to speak to for no extra cost, its all included!

We also have a 100% money back guarantee on losing at least 1 dress size in the first 28 days, that’s how confident we are in our systems!

I have never heard of a gym offering that?

Our Female only group training investment is less than a takeaway each week, and lets face it, we are coaching you to not have those!

Even better, we offer a free 7 day trial! (when did the gym ever do that!)

On top of that

We offer Personal Training – This is where clients can be trained in their own home or from a private non intimidating studio we have access to in Corfe Mullen. No one judging you or watching you work out and you are coached through a training session safely and to your ability with a reuslt in mind.

You are paying for the environment, you are paying for the expertise to show you how to work out effectively for your goals and you are paying for results!

Personal Training is a larger investment than our group training as we are spending personal time with you on a 1-2-1 basis however we do offer the chance to bring the price down by training with a partner or friend in the same hour.

Personal Training packages also include all of the nutrition, support and membership site access our female only group training offers and also the money back guarantee.

 

As i have said above, i fully appreciate that people have budgets but the mindset of price comparison needs to change.

Is price just an excuse for not committing to results?

Can you make an investment cheaper than a takeaway each week that will improve your energy, your confidence, help you lose weight, tone up and also make new friends in a very supportive environment?

Is it results you are after or just a facility to train in that you don’t enjoy and is very intimidating?

Are you just watching a gym direct debit go out of your bank account each month and are not using it yet are getting yourself down about your current weight and energy levels?

Its easy from the outside to believe we all offer the same thing. Health and Fitness is a huge area after all but please be open to asking the right questions from the outset

Remember, its not how much, its what am i getting from your membership compared to the results i want to see

 

If you would like a free 20 minute phone consultation to discuss your current situation, please feel free to email me at ross@liveyoungbootcamp.co.uk

Ross